More people turn to the internet as a source of presents for their mother but spent less on each gift

(10/04/2008)

According to figures just released by eDealsUK, the average online spend per gift for this year’s Mother’s Day was down 15 per cent compared to 2007 figures.

While the average spend per gift was down, the total amount of online Mother’s Day spend went up 71 per cent year on year.

Flowers, greeting cards and chocolates remained the predictable favourites for the celebration on 2nd March.

But eDealsUK also saw a 62 per cent increase in sale of beauty products such as anti-aging creams.

The site’s marketing manager Nadeem Azam said: “This is a clear indication that the rising cost of living is starting to affect consumer purchases. More and more people turned to the internet as a source of presents for their mother this year, but spent less on each gift.

“It is fascinating to see an increase in online sales of beauty products. Maybe as children have turned to the internet and asked an adult to help them with a purchase, they have been persuaded to buy useful products rather than flowers which look nice, but don’t last.”

eDeals UK Limited has been providing cash back services for hundreds of thousands of customers, who have saved on millions of pounds of shopping over the last four years.

The concept is simple. Shoppers log into eDealsUK before shopping on big name website as normal. Most of the commission earned by eDealsUK is then returned to the shopper as cash back.

In all the company gives customers cash back from more than 1,400 UK retailers.

Related categories:  Beauty and pampering   Cards and wrapping   Flowers   Food and hampers   Gift for her   Health and fitness 

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