Hot weather triggers UK holiday searches

(03/07/2008)

Statistics reveal that one British weekend of hot weather has triggered nearly ¾ of a million searches for UK holidays from Brits, with St Ives in Cornwall leading the way and overseas holidays taking a back seat.

MyVoucherCodes.co.uk search statistics show that the top five UK holiday searches were dominated by cities and towns from the South West:
1. St Ives (Cornwall)
2. The Cotswolds
3. Newquay
4. Brighton
5. Bournemouth

In an unusual twist, traditional British holiday resorts such as Blackpool, Southend on Sea and Skegness did not feature highly on the list. According to the statistics this is only the second time so far in 2008 that foreign holidays and resorts have been beaten in web searches by people researching their next holiday location specifically in the UK.

Speaking about the statistics Managing Director of MyVoucherCodes.co.uk, Mark Pearson said, “One weekend of good weather in the UK and not only do the summer shorts and dresses come out, but holiday searches for British destinations go through the roof.

“I was really surprised to see that foreign holidays did not even feature in the top 5 most searched for destinations over the last few days, although, given the excellent weather I think most MyVoucherCodes bargain hunter may have been off getting themselves a tan”.

MyVoucherCodes launched 16 months ago and in that time has become the leading free voucher and discount code Website in the UK. The site monitors and updates the new vouchers and discount codes every day thanks to a combination of people sending them in to help other consumers and the site owner using technology to keep a watchful eye on the market place.

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