More men are purchasing games consoles and boys toys to fill their time during European Championships

(21/07/2008)

During the peak European Championships playing times of 7-9.30pm bored men in the UK are ditching the football and instead hitting the internet and buying video game consoles and gadgets.

Despite many electrical retailers predicting dismal sales due to England, Scotland, Wales and Northern Ireland being out of the Championships, internet retailers are seeing purchases at a rate similar to sales during the Christmas period. England’s failure to qualify for the European Cup in Austria and Switzerland may be directly responsible.

Sales statistics show that since the start of the European Cup, ‘gadgets’ and games consoles have been bought at a rate comparable to Christmas sales, with over 230% more purchases than forecasted, based on previous sales records.

Despite many retail analysts predicting doom and gloom when it came to consumers buying gadgets and alike because of England, Scotland, NI and Wales not reaching the finals, MyVoucherCodes noted that during the peak football time of 7pm - 9.30pm, personal media players, GPS Satellite Navigation devices, mini helicopters and video game consoles such as the Xbox 360 and the PlayStation 3 saw a huge increase in sales across the UK.

The sales anomaly was initially spotted during the first week of the competition and the company set about trying to investigate why there was such a peak and tracked it down to a specific time of the day, when the Euro Championship games were being played.

More men are purchasing games consoles and ‘boys’ toys’ to fill their time which would have been took up with supporting their team, according to Managing Director Mark Pearson, who said,

“As soon as we spotted the sales increases, it was obvious as to the reason. There is simply no other explanation! Perhaps men are trying to fill their time with these fun purchases to get over the fact that none of the countries who make up the UK are taking part of the tournament,”

He continued: “All I can say is that there must be a lot of disappointed wives and girlfriends, who thought that they would actually get to spend more time with their partner over the duration of the competition – it’s obvious that for many, this isn’t the case, as they’ll be surfing the internet, playing video games, or flying their mini helicopters instead!”

MyVoucherCodes launched 16 months ago and in that time has become the leading free voucher and discount code Website in the UK. The site monitors and updates the new vouchers and discount codes every day thanks to a combination of people sending them in to help other consumers and the site owner using technology to keep a watchful eye on the market place.

Related categories:  Electronics and electrical   Gadgets and gizmos   Gift for him 

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