The Earring Boutique sells cutting edge and collectible costume jewellery
(20/08/2008)

Icon Live has revealed its newest range of products with The Earring Boutique, an online store selling cutting edge and collectible costume jewellery. The new site offers a collection of amazing designs made with CRYSTALLIZED™ - Swarovski Elements.

Icon Live, founded six years ago by Carly Read and Valerie Scott already produces affordable white label jewellery for some of the biggest names in retailing in the UK, including three top supermarkets in the UK and a range of high street fashion brands, supplying over 2000 stores in total. The Earring Boutique marks the company’s first foray into online retailing, as well as a venture into selling own brand products.

The Earring Boutique includes seven product ranges, with a range of diverse influences, colours and finishes, and dazzling crystals to add extra sparkle. The range is priced between £35 and £140.

The store also features the work of guest designers, the first of which is a collection of stunning crafted metal pieces from Argentinean jewellery designer Sibilia. Previously available in New York and Paris, this is a unique chance for fashion lovers in the UK to purchase Sibilia’s distinctive earrings.

“We were inspired to set up The Earring Boutique after a trip to New York City in December, where even women wrapped up for winter were exuding glamour with sparkling, statement earrings - The Earring Boutique fits a niche of the market that no other jewellery brand in the UK is effectively supplying. We want women to enjoy buying the earrings and are making the whole experience as luxurious as possible, with deluxe packaging and appealing branding,” says Carly Read, Managing Director, Icon Live.

Carly continues: “The Earring Boutique is also laying the foundations for our second own brand venture ‘Pinkie Jones’, a gorgeous and quirky costume jewellery brand due to launch later in 2008. We hope both these brands play a part in achieving our ambition of bringing company turnover to £100m.”

Nocturnal Addiction
Wings are the stars of this 80’s rock revival where perfectly mismatched crystal studded wings are the last word in cutting edge style. For any aspiring High Priestess of modern day punk, the clash of glossy gunmetal and fuchsia CRYSTALLIZED - Swarovski Elements demands to be noticed.

Raucous Rocks
1970s vintage styling leaps into the noughties with a bang. Hot volcanic toned crystals are highlighted with fuchsia and black accents in bold clip-on styles and sunburst drops. Oozing old-style moneyed glamour, Raucous Rocks are the collectors’ earrings for the next generation.

Vintage Revolution
Classic chandeliers are given new life with asymmetric strips of hot colour crystal while bold curb chain loops rock up what at first glance appears to be quintessentially ladylike. Ultra glam, über modern but essentially vintage in inspiration, Vintage Revolution shamelessly plays with the jewellery in glam granny’s treasure box.

Winter Romance
Inspired by icicles, frosted finishes create a stunning collection of dramatic earrings. Opalescent stones on whitened metal, brilliant clear CRYSTALLIZED™ - Swarovski Elements and white pearls are all a luxurious accessory to the simplest outfit. The shoulder sweeping chain style is set to be a jewellery box essential.

Guest Designer: Sibilia
Hailing from Buenos Aires, the collection features delicately crafted metal pieces in gold and silver finishes, with diverse inspirations including traditional architecture, South American regional crafts and contemporary art. These elements come together to offer globetrotting glamour in subtle yet statement styles.