Strong sales for diamond engagement rings

(06/04/2009)

Diamonds have decreased in value over the last two months and the sparkle seems to have been taken out of the industry with wholesalers reporting losses worldwide. The diamond industry is seeing a dramatic cut in diamond mining due to the current economic crisis.

Cool diamonds also sees the change in direction, with the exception of those about to wed: The company has reported a huge increase in sales (up 47% up on last years at the same period).

Michel Einhorn director of this company is also a leading expert on the diamond industry. He believes that as the majority of Cool diamonds sales are for engagement rings there will be more than normal marriages this year and comments what better time to ask than on Valentines day.

Cool diamonds even have in place a guarantee return for those who do not accept.

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