Online gift-shop provides music to a loved one to celebrate a special occasion or memory
(04/06/2010)

Our Song Ltd has launched an online gift-shop that provides a new way to 'gift' music to a friend, colleague or loved one, to celebrate a relationship, special occasion or memory. Ideal for anyone who wants to send a thoughtful gift with a difference, 'Our Song' enables customers to select a memorable song from a catalogue of more than eight million tracks.

Musical genres span six decades and include everything from Motown to modern, classical to country and rock to pop. So whether a first dance is remembered by ‘Everything I Do, I Do it For You’, the success of a team is celebrated by ‘We Are The Champions’, or last night’s karaoke with friends was ‘I Will Survive’, it can be recreated at ‘Our Song’. The customer can opt for the original track or choose a remix from their favorite artist.

As well as choosing meaningful music, the customer can also upload their own photos and add messages to create a gift that’s truly personal to the recipient.

All customer generated content is combined on to a USB based media player, which can be played on any PC or Apple Mac™. Customers can choose a USB gift from the attractive ‘Symphony’ or ‘Fantasia’ range. USB gifts are etched with the ‘Our Song’ logo and presented in a choice of eye-catching gift boxes, creating a beautiful keepsake. Alternatively, the completed ‘Our Song’ can be emailed as an e-Song, again with a themed media player, so the recipient can download it immediately over the internet.

Bryn Whitworth, managing director of Our Song, comments: “While USB gifts can be given in person, an e-Song can be a life saver if you’ve forgotten an occasion such as your wedding anniversary or your partner’s birthday – heaven forbid!”

He adds: “People associate music with all kinds of life events and shared experiences and there are endless reasons why someone might send an ‘Our Song’ as a gift. Certain songs celebrate love and romance, personal achievements, sporting triumphs, good times and friendships or perhaps being reunited with a lost friend or partner.”

He concludes: “Whether customers choose to send one of our fabulous USB gifts or to have an e-Song delivered instantly online, the end result is an unforgettable audio-visual experience that shows the sender really cares.”

The price of a USB gift, complete with presentation box, themed media player and the song itself starts at £20. The cost of an e-Song including a themed media player and the song starts at £2.95.

Our Song also provides a full digital download store with an easy to use search facility and some great playlist suggestions.